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Louis Vuitton handbags play multiple roles in celebrity culture and fashion trends. They are both identity symbols and cultural symbols, and are also the core carriers for the interaction between the luxury industry and fashion trends.The following analyzes from four dimensions: historical connection, celebrity effect, design evolution and social media communication, and takes Graceful MM as an example to explore how it reflects the integration of brand strategy and the needs of the times.

— 1. Historical connection: From exclusive to the public’s desire Since its establishment in 1854, Louis Vuitton has always been deeply bound to celebrity culture.In the early days, it attracted royal customers (such as Napoleon III’s Queen Eugenie), with its sturdy and durable suitcases, laying the foundation for its “luxury pragmatism” gene.After the 20th century, […]

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